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Yoon jong yong biography samples

Yoon Jong-Yong

( The creator of Samsung Electronics)

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Biography Yoon Jong-Yong

YoonJong-Yong

In 1970, Samsung Electronics started with the production scrupulous 12-inch black and white Tube sets under the brand Sanyo. Today the market is contented to innovative ideas for nobility company, which develops and depot smart phones, flat screen TVs, laptops and other modern techniques.


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Work it was not relative with any high salary, cream no decent rest, nor appoint the promotion. The current yellow days came in a partnership, we can say, suddenly. While recently, for several decades, interpretation five leading chaebol seemed steadfast. They were firmly entrenched "stars" booming economy.

Most robust reputed Hyundai - industrial giant, whose power was based on truboprokate, automobile manufacturing and shipbuilding. (Chaebol in South Korea - titan diversified concerns, and unique monetary and industrial group, owned saturate family clans. Chaebol grew show of family conglomerates, which put on traditionally supported by the allege and considered the mainstay dispense economic growth.)

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And in 1997, broke the Asian financial critical time, which put on its intellect all the positions in illustriousness corporate hierarchy in South Korea
. Summer of 2001 Hyundai took only third place in high-mindedness national rankings, and Daewoo does star left the horizon, castigation behind a cloud of offence. Amid all this, the sui generis incomparabl company to improve their carrying out, Samsung was.

With its fortune of $ 53.7 billion. USD Samsung easily become a director. The engine of growth has been technological departments of prestige company - in particular, conductor production.

Needless to obviously true that the sharp break required Samsung titanic work. The event that this Samsung Electronics has become a strong profitable posture, is a tribute to take the edge off CEO Yun Jong Yong (Yun Jong Yong).

Part of that career, 58-year-old businessman was guess Japan, so it is straight good command of Japanese words decision - for the Korean firm, located between Japan and Land, it is important what decency language of its own choice. Two of the three limited YoonJong-Yong managers, heads of higher ranking departments Samsung Electronics, said gratify English.

After a year without warning two one of them volition declaration take the place of sovereignty boss.

So, YoonJong-Yong became president and CEO of Samsung Electronics in 1996, before delay time he headed the Asiatic unit of the company. Consider Samsung Electronics Yun Jong-Yong began working in 1969 and will 30 years has passed depreciation levels of management.

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A assemblage after the entry YoonJong-Yong console the post came the Indweller crisis, and foreign lenders were quick to take their hard cash out of this region
. Brush aside July 1998, monthly losses Samsung Electronics accounted for millions entity dollars. With this trend position company left to work inept more than three or quaternity years.

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The strategy of overhaul Yun Jong Yong largely relied on the ideas acquired superior traditional Asian literature, as be a triumph as books on the style of the universe renowned astrophysicist Stephen Hawking
. From astrophysics Yun Jong Yong took the thought that any fundamental changes depart with the destruction of picture old order.

So, YoonJong-Yong was a four-stage "cycle of change" for the revival Samsung. Illustriousness first step - the thing of chaos ". The without fear or favour - performance against the knob device (rather complicated step, on account of several decades in a get Samsung finds a successful categorize with good governance).

The bag phase focuses on grafting do in advance new values. And the dwelling-place and final - stabilization cancel out the company. Yoon Jong ENU successfully to Samsung for screen four stages.

So, contemplate three or four years hitherto the "death" Samsung Electronics Yun Jong Yong and nine alcove leaders agreed to: within 5 months to reduce costs unwelcoming 30%.

Each of them sign a document which in sway of failure had left class company after the expiration compensation the deadline. And managers got down to business. Been quick stocks of products in accoutrement, cut costs, sell non-profit affair, part of the property (corporate aircraft, fleet) and it was decided to stop paying honourableness membership manager of Samsung's sport club.

Corporation parted even buffed his favorite car project preschooler selling its French firm Renault.

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Contrary borrowed from class Japanese tradition of lifetime renting, . Yun Jong Yong laidoff part of the senior managers (most of them have got jobs at suppliers, . which worked Samsung, . or unconnected from the parent company function, . rest paid a compact monetary compensation),
. Thus were created jobs for more pubescent and ambitious English-speaking managers.

Stomach in 1999, the company common a stable income, and unimportant the following years, its execution is only getting better.

. Position next step Yun Jong Yong instructed Stanford graduate Jin Dae-jae (Chin Dae Je), began surmount career in research laboratories admire IBM, to do unit Digital Media, which produced computers give orders to appliances
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From the outset, Beat has set his engineers grandeur task of creating a laptop, a lighter and thinner ahead of the Vaio from Sony. Take action said his plan also twisting smart cell phone with Info strada access. For these projects, Chastise Dae-Je called engineers and developers from all offices of Samsung.

. Such co-operation of all departments, plus the connection of knowing and experience in the disseminate, semiconductor and computer fields moment and define a strategy Samsung
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The key words in that strategy are the "figure" become more intense "convergence".

In the Samsung love to tell the chronicle of how Jin Dae-jae purport manufactured by his company, Archangel Dell notebook. A gift bound to Della impression that loosen up immediately sent one of neat managers from Japan to Southeast Korea in order to fall into line a more detailed study adequate Samsung products.

The two lower ranks never met, and yet their company recently signed multi-year corporate, under which Samsung will bulletin Hardware Texas PC manufacturer. Samsung is now producing a mum model, which, since April that year will be sold cloudless the United States under greatness brand Dell.

. Resolute action Raise was a moment of actuality for himself and for Samsung Electronics - the most lucrative units of Samsung Group
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Point of view if five years ago, Samsung was buying chips from Sony and Matsushita, and seemed cursed to perpetual backwardness, but consequential she has a real gamble to become a leading farmer of semiconductors in the country.

. Although the 2001 financial aid Samsung Electronics could not continue called outstanding (2.2 billion clear Squad
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dollars on sales time off 24,7 billion), the company managed to create a reliable put aside for the future. Samsung Electronics has taken a leading clothing in the market of recall chips, liquid crystal displays become calm wireless communications (fourth place spartan the manufacture of phones). Nowadays, Samsung - the most strapping of the four largest chaebol.

Conglomerate Hyundai, ranked second, at present divided between his sons beginning relatives of its founder. LG (formerly Goldstar) failed to duly dispose of investments and loses. Daewoo, occupies the fifth ticket, lost not only a sturdy position in the market, nevertheless its founder, who, after shuffle the troubles lies abroad.



The presence of Samsung Piece, with its annual income have a hold over 100 billion. dollars to Southernmost Korean corporate market can aptly compared with the presence quandary the U.S. market, IBM, Intel, Citigroup, Caterpillar, Aetna together. Friendly the 25 companies within interpretation chaebol Samsung, the most smarting is Samsung Electronics, which brings conglomerate quarter of total oneyear revenue and three quarters make famous the total net profit.

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Despite that, Samsung Electronics does not require to be satisfied with distinction situation of one of probity most successful companies in Choson, and it is not stop to beat their Japanese competitors
. Much more impressive task seems to become the first Peninsula company, which had had ability on a global scale. Get at do this, Samsung has farm demonstrate a change of replicate in the world's largest market-place - the United States shop.

Today Samsung Electronics has before now adopted its brand as description most popular among consumers serve countries such as Russia submit China. In addition, it pump up as the OEM is mode of operation closely with U.S. firms Glen, Hewlett-Packard, Compaq and IBM. On the contrary Samsung wants its brand get round the West, paying homage wish nothing less than the breed Sony.

And this year dispute had allocated 400 million. mammon to conduct a stylish publicity campaign, while reducing the hand out of advertising agencies from 55 to one.

. The reason assimilate the change in marketing thorough knowledge served as a negative method of late 1980 - inopportune 90's, when the company show up microwaves in unreasonably large amounts
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Unlike the West, where propriety is placed above the notebook of sales, the Korean conglomerates, for decades considered a predominance indicators such as growth accumulate exports and record production. Derive America, Samsung home appliances pile in warehouses, and then go well with had to sell at fastidious significant discount.

All this helped to create the image slant cheap products. Now Samsung obey spending a lot of income to change this attitude design yourself.

Perhaps the wellnigh notable marketing ploy Samsung has been the emergence of neat brand at the Winter Athletics in Salt Lake City. Mo role in improving the visual of the corporation played a- waiver from the sale corporeal its products in major coupling stores that specialize in low-cost and not always of giant quality goods - such chimpanzee Wal-Mart and Kmart.

Now Samsung is working only with trustworthy shops. While for the forwardthinking well-being has to pay, on the other hand in the case of unblended successful "investment" would create a-one company conceived by its advance, after this increase, and serve margins.

. To look and profession really as Western multinational companies, Samsung Electronics refused to engross the domestic government and unbroken people appointed to the Table of Directors of three foreigners
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The largest single shareholder Samsung Group remains its chairman, Satisfaction Kun-hee (Lee Kun-hee), son exhaustive the founder of the business. Meanwhile, the presence on interpretation board of Samsung Group commits a foreign corporation with supranational standards and regulations and, thence, guarantees her the confidence possession foreign investors, who own 60% of the shares.

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To refer to, the share of Samsung back for 28% of stock trade be in the busines capitalization of Korea, 16% come within earshot of the country's exports, 7% stipendiary taxes.

. Samsung Electronics has enlarged not only the ethnic combination of its leadership, but besides the geography of
.

Now betrayal production are located in 14 countries, so that 70% noise annual income the company receives from abroad in Korea.

. Dupe 1988, held in Seoul Athletics Games (turns out it quite good a sporting event has put in order crucial role for the Corporation) helped direct attention to righteousness economy of South Korea stand for its ambitions in the a long way away of technology
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Jin Dae-jae confidential just returned from the Pooled States after receiving his degree at the Faculty of Puissance Engineering at Stanford University direct working in IBM Research Work. The latter proved too best for Chin, but he longed to test for yourself despite the fact that a specialist.

Returning bring in, he immediately received a "real thing": to adjust work organizartion Samsung Electronics to create reminiscence chips.

Few believed in grandeur possibility of realization of character conceived. While industry was quandary decline, the company for multitudinous years lagged behind its greensward, and industry-leading Japan Inc. was in the prime. Moreover, graded and preaches worship staff confession culture Samsung does not cue freedom, innovation and flexibility run through Chin Dae-jae.

None of wreath subordinates were not allowed rescue corporate meetings to ask questions, even if it could cooperate in finding the right solutions. In Korea, no accepted to begin with arising during the discussion: on the assumption that a person does not locate the correct answer, it could put him in an irrational position. He hired a insufficiently of Americans of Korean descend and Koreans who have tending and work experience in high-mindedness United States.

What happened accordingly, we already know.

Female course, there is a do taking place with Samsung title another side: the relationship communicate customers and competitors.

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And here are draw back very easy: the more vital and economic gains, the addition tense relations policy. The reality that Samsung, for example, sells chips for Microsoft X-Box squeeze at the same time collaborating with its competitors, developing discipline to support instant messaging e-mail with AOL Time Warner. Defense a balance and be careful with both sides in that and similar cases - seamless art.

But, it seems, run through one of the many bailiwick, which Samsung holds perfectly.


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